We process discarded vegetables that cannot be marketed profitably in the wholesale trade into delicious and natural products Right at the beginning of the food chain, "non-standard" or "visually imperfect" food is discarded as it is therefore not "marketable" and often no further use is sought for the food, it often ends up directly in the waste. This is where we come in - we buy the sorted fresh vegetables from the farmers at a fair price and process them into our delicious FOODOO products.