CALIDA focuses on sustainability - long before it was cool. With "C THE FUTURE", we want to encourage rethinking, inspire and set a good example. Because sustainability should not be a fashion, but a promise.
 

OUR MISSION

... is to create the best underwear. For each and every day. Each and every night. For big and small. Thoughout your lifetime.

We see making the best possible day- and nightwear as something that does not need to profit at the expense of future generations – we are sustainable and kind to the environment, certified with the MADE IN GREEN label by OEKO-TEX®. For a great feeling – not just on your skin.
 

OUR PROMISE

We believe that clothing only feels good when, beyond the skin, it touches the heart. When you can instantly see and feel the difference. When quality impresses and endures throughout time. When cutting-edge innovation inspires every day. When sustainability isn't just a trend, but a deep-rooted promise.
 

COMPLETELY SUSTAINABLE

For us, sustainability is not just a trend. It is also nothing new - it has been part of our identity right from the start. We firmly believe that the best quality underwear should not come at the expense of future generations.