Where does a brand, a company, a product or a service stand? FELDERVOGEL identifies the key values in workshops with OVREA Corporate Personality®. The findings form the basis for defining the communication goals, the perspectives - the visions.

As an innovative tool for the emotionally accurate measurement of values, OVREA Corporate Personality® manages communication in a structured, differentiated and precise manner. The tool accelerates and secures change processes as well as communication development from naming and design to PR and online marketing.

OVREA Corporate Personality® uniquely integrates findings from perception psychology, market research and marketing. The tool was developed by FELDERVOGEL in collaboration with various partners.